BRANDED EVENTS: DELIVERABLES & METRICS ALIGNMENT
1. African American Health Matters (AAHM)
Role: National Communications & Education Platform
Core Deliverables
• Produce and distribute culturally relevant health education content (live +recorded)
• Conduct expert interviews with physicians, patients, and caregivers
• Integrate AAHM content across all branded events
Outputs
• 10–15 educational segments (live/recorded)
• 25+ expert and community voices engaged
• Multi-platform distribution (podcast, virtual events, archive)
Metrics
• Audience reach (target: 10,000+ impressions/views)
• Engagement rates (clicks, listens, shares)
• Number of returning participants
• Content utilization across events
2. National Prostate Cancer Basketball Tournament & Health Fair
Role: Signature Community Engagement Model
Core Deliverables
• Host hybrid tournament + health fair
• Deliver on-site and in-game education sessions
• Provide screening and resource access
Outputs
• 1–3 live events + virtual access
• 300–800 in-person attendees
• 1,500+ virtual participants
• 10–20 health education segments
Metrics
• Number of screenings/referrals completed
• Participant knowledge increase (pre/post surveys)
• Male engagement rates (priority population)
• Resource utilization (materials distributed, follow-ups)
50 Hoops/National Prostate Cancer Basketball Tournaments and Health Fairs
14902 Preston Road, #404-744, Dallas, TX 75254
Phone: 972-517-1254 FAX: 972 407-4667
3. Prostate Cancer 101 (PC101)
Role: Foundational Education Series
Core Deliverables
• Conduct workshops (live + virtual)
• Provide navigation resources and support networks
Outputs
• 6–10 sessions annually
• 500–1,500 participants
• Resource guides distributed
Metrics
• Knowledge gain (pre/post assessments)
• Number of participants seeking follow-up care
• Referral conversions to providers or screenings
4. Community Advocacy Site Training (C.A.S.T.)
Role: Workforce & Systems Capacity Building
Core Deliverables
• Deliver accredited training for healthcare professionals and researchers
• Facilitate stakeholder dialogue on community engagement
Outputs
• 1–2 full-day trainings
• 50–150 professionals trained
• CE/CME credits awarded
Metrics
• Increased provider competency (evaluation surveys)
• Number of new community partnerships formed
• Changes in outreach strategies post-training
• Clinical trial engagement improvements (long-term)
5. Community Advocacy Matchmaking (CAM)
Role: Partnership Acceleration
Core Deliverables
• Facilitate structured networking between researchers and community leaders
• Conduct panel discussions and engagement sessions
Outputs
• 2–4 matchmaking events
• 100–300 participants
• 20–50 stakeholder pairings
Metrics
• Number of partnerships initiated
• Follow-up collaborations (tracked at 3–6 months)
• Stakeholder satisfaction and trust indicators
50 Hoops/National Prostate Cancer Basketball Tournaments and Health Fairs
14902 Preston Road, #404-744, Dallas, TX 75254
Phone: 972-517-1254 FAX: 972 407-4667
6. LEGENDS LIVE! Lecture Series
Role: National Education & Dialogue Platform
Core Deliverables
• Host multi-topic educational sessions
• Engage experts and community voices
Outputs
• 6–12 sessions annually
• 2,000–5,000 participants
• Multi-city + virtual reach
Metrics
• Attendance and retention rates
• Audience engagement (Q&A, polls)
• Diversity of participants (patients, providers, caregivers)
7. “10 Commandments for Recruiting African Americans Into Clinical Trials”
Role: Clinical Trial Equity Initiative
Core Deliverables
• Deliver educational sessions for researchers and communities
• Provide actionable frameworks for inclusive recruitment
Outputs
• 3–6 sessions
• 300–1,000 participants
• Educational toolkit distribution
Metrics
• Increased awareness of clinical trials
• Intent to participate (survey-based)
• Adoption of strategies by researchers
• Increase in minority recruitment (partner-reported)
8. African Americans in Clinical Trials (AACT)
Role: Awareness & Advocacy
Core Deliverables
• Disseminate targeted education on clinical trials
• Promote representation in research
Outputs
• Digital campaigns + event integration
• 5,000–15,000 reach
Metrics
• Engagement with trial-related content
• Click-throughs to trial resources
• Community inquiries about participation
50 Hoops/National Prostate Cancer Basketball Tournaments and Health Fairs
14902 Preston Road, #404-744, Dallas, TX 75254
Phone: 972-517-1254 FAX: 972 407-4667
9. Breast Cancer in the Black
Role: Disease-Specific Women’s Health Initiative
Core Deliverables
• Host storytelling and education sessions
• Address genetic risk, treatment, and survivorship
Outputs
• 3–5 events
• 500–1,500 participants
• Survivor stories documented
Metrics
• Increased screening awareness
• Participation in mammography programs
• Survivor engagement and peer support metrics
10. Mobile Cancer Conferences & Workshops (MCCaW)
Role: National Digital Access Platform
Core Deliverables
• Deliver virtual conferences accessible via mobile devices
• Provide real-time expert access
Outputs
• 4–8 virtual events
• 2,000–6,000 participants
• Nationwide reach
Metrics
• Geographic reach (multi-state participation)
• Engagement duration (time spent in sessions)
• Repeat attendance rates
11. Navigating Cancer in the “Corona Zone”
Role: Crisis Response Education
Core Deliverables
• Provide timely education during public health crises
• Address evolving risks and patient concerns
Outputs
• 2–4 sessions
• 1,000–3,000 participants
Metrics
• Participant confidence in decision-making
• Access to resources during crisis
• Behavioral changes (reported)
50 Hoops/National Prostate Cancer Basketball Tournaments and Health Fairs
14902 Preston Road, #404-744, Dallas, TX 75254
Phone: 972-517-1254 FAX: 972 407-4667
12. T.A.N.C.I.T. (There’s A New Cancer in Town)
Role: National Disease Awareness Campaign
Core Deliverables
• Conduct multi-city outreach on Multiple Myeloma
• Engage faith-based and community networks
Outputs
• 5–10 city activations
• 1,000–3,000 participants
• Survivor engagement
Metrics
• Awareness of Multiple Myeloma
• Community referrals to specialists
• Engagement with partner organizations
13. Fabulous 50 → Sexy 60 → Sensational 70 → Exquisite 80
Role: Healthy Aging & Prevention
Core Deliverables
• Promote preventive health and lifestyle changes
• Deliver multi-condition education
Outputs
• 3–6 events
• 500–2,000 participants
Metrics
• Behavior change (diet, exercise, screenings)
• Increased preventive care engagement
• Participant self-reported health improvements
CROSS-PROGRAM (ROLL-UP) METRICS
FOR GRANT REPORTING
We LOVE this section—this is our big picture impact:
Total Reach: 15,000–25,000 participants
Live + Virtual Events: 25–50 annually
Healthcare Professionals Engaged: 100–300
Community Partnerships: 50+ Cities
Educational Content Pieces: 50+
Outcome Metrics
• ↑ Knowledge of cancer prevention and treatment
• ↑ Clinical trial awareness and participation intent
• ↑ Screening and early detection behaviors
• ↑ Trust between community and healthcare systems